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"BE YOU" is a Ten Day challenge promoting confidence, self-love and acceptance. It's intent is to provide education, resources and experience to all men and women suffering from perfectionism and lack of self-acceptance.  Each day executes a different activity that will promote change in one’s life, allowing healthy habits and thoughts to be formed.  By participating in the 10-Day Be You Challenge, individuals will have the opportunity to redefine what self-worth means and create a life of purpose and meaning.